Optimizing your content for SEO
While optimizing your webpage, a blog post, an info-graphic or pretty much any content that goes on your website, the most important thing that you want to familiarize yourself with is the nature of requirements of the users. With any business, online or offline, there exists a target audience that has some particular requirements/need that your product or service strives to fulfill. Finding these requirements is not just enough when it comes to online businesses.
Since there is no one-on-one interaction with the user, you need to predict and keep yourself and your website informed with exactly the words that the user might enter in the search bar when looking for something. You need to step into their shoes, think like a user to create a list of those search bar words or ‘keywords’ that will become the links directing the user to your website. There are various methodical ways to go about this research and pull you out of the dilemma of pure hit and trial. To have a detailed knowledge about these Keywords can help create a smart and strong content and marketing strategy.
- List out Topics relevant to your business
If your business is related to online apparel shopping, list out related topics that a user might be interested in. For example: shopping for clothes online, summer clothing, end of season sales, discounted clothes, popular shades and colors, popular materials, successful brands, etc. If you have a blog on the website, these are the kind of topics that a user will be interested in on a broader scale. We’ll call these your topic umbrellas.
- Create Keywords under the Topic Umbrellas
Once you have the broad topics listed out, you can start brainstorming over the keywords under each topic that a user might employ while doing a search engine run. These particular keywords are important because they will decide your SERP(Search Engines Results Page) rank depending on how relevant your keywords are to the actual user. For example, in the sample of ‘shopping for clothes online’, keywords and keyword phrases may include the ones mentioned above in the picture. You should know that this is not the final keyword list but only a cumulative assembly of all possible combinations of word searches that can be made by a potential customer.
- Google’s Related Search Section
Here’s a short-cut to stimulate your creative drive. If you are finding it difficult to come up with more than a few relevant keywords, try looking up the ones you already have on google. At the bottom of the page you’ll find a list of related searches, a collection of terms by the search engine itself to enlighten you on the kind of searches that are popular with people. They’ll be the popular relevant terms relating to your business which are used often by customers when searching for the service that you can provide.
- Google Keyword Planner
Google Keyword Planner is a tool in Google Adwords that gives you a statistical analysis of the search volume and traffic analysis for the keywords that you are considering for your webpage. With the planner, you can eliminate keywords from the list that bring too little search volume, or alter the ones which are too general and invite a lot of competition. With Google planner you can optimize and choose just the right keywords that bring considerable traffic and also have a low (Cost Per Click). When you bid the highest for a particular keyword, Google puts your webpage ahead of the other organic searches when that particular keyword is searched for. Google Trends can help you predict what keywords might gain considerable popularity in future and deserve your attention and good for investing in now.
5. Competition and Rank
It’s not difficult to guess that the most simple keywords are followed by the highest competition. A simple search as ‘Buy Summer Clothes’ will probably have the highest competition from apparel selling websites everywhere. A good strategy for this problem is to be more specific in general. Target that audience that is more specific in its searches. For example, consider the keyword phrases ‘buy summer clothes in Delhi’ or ‘buy graphic t-shirts in cotton’. The demand is very specific and this is the kind of requests that you can corner and have exclusive control over. When you optimize your web content based on this strategy, your rank for those particular searches will go up. As long as you have competition in the online market, it is good practice to observe your competitors and analyze what keywords they are trying to rank for and learn from their experience. It will also give you an understanding of what keywords are potentially strong but low in their priority list, so you can take advantage of investing in those.
Try different keywords and study the results after a few weeks. The whole business with keywords is an ongoing process. What is popular today can die out tomorrow. You need to keep up with the trends, know your audience thoroughly and have patience. Keep updating your research and you’ll stay ahead in the game!
As you are now aware of Keywords Research for website content, know about AdWords and how to do Search Engine Marketing. You can check out our article https://blog.nowfloats.com/how-to-do-search-engine-marketing-adwords-guide/