When you are looking for a local store that can fix your vehicle or a parlor where you can relax, or get a themed birthday cake for your family, what do you do?
You launch into your most used search engine and search for whatever it is that you’re looking for.Your consumers are no different from you in this aspect. They come online when they need to find a reliable local store. Would having a business website suffice to gain visibility then? The answer to this is not so simple. Just having a website in a competitive environment does not make you a winning horse in the race. You need to be visible when someone is searching for the products or services that you’re offering.
A strong local SEO has an undeniable role in driving traffic to your website, which then leads to more footfalls in your store. Your NowFloats website works on Location-based SEO, thus increasing your visibility in local searches when you update your product offerings and your services regularly. Here are some statistics from GoGlobe to understand key trends related to Local-SEO
50 % of consumers who run a local search through their smartphone, visit a store within a day
18% of local searches translates to a sale in a day
87% of smartphone users use local search at least once in a day
50% of these searches is to look up for a store’s address
Source :Google Study