Infographics are the coolest new tools in your SEO inventory and serve to create interesting engaging content for your website. They also help to build in-bound links because of the high readability and shares that they get. The obvious doubt that could occur would be that an infographic is shared as an image on the website then how does it have an SEO value? Can Google recognize the infographic? How can infographics help you page rank higher under various search engines? The answers are yes, and here is how.
Here’s a checklist for you to make sure that your Info-graphics are SEO ready.
- Optimization Keyword
The first step to optimize an infographic is to identify the keyword or the keyword phrase and make sure that the rest of the content supports it throughout the infographic as well as the post.
For example, if the keyword is “exercise”, you need to make sure that the keyword is applied to various on-page aspects of the post.
Make sure your keyword is present in:
- The post’s URL
- Meta-description: It is a character snippet that summarizes the page’s content
- The H1 heading, which is the first large heading of the post
- Html version
It’s always advisable to make an html version of your infographic image. Even though the image version is easy to publish on image based social media platforms like Instagram and Pinterest, the html version will find its value on text-based platforms such as blogging websites and written articles. In addition, search engines recognize html versions faster than image versions as the text code can be read by search engine bots.
- Alt Text
Since your infographic is presented on the website as a large image, you need to make sure that it is backed by an appropriate alt text. Alt text is an html feature that tells the search engine what is included in the image. This helps Google to crawl through and index the image according to the text. The text needs to be accurate and relevant.
For example, if your infographic is about the top breweries in Bombay, your alt text needs to include “Best Bombay Breweries Infographic”. If the infographic is presented as a set of separate images, then the alt text needs to be optimized for each separate image. Any image can be formatted to add the appropriate Alt text,
Note: If, in case, the browser cannot render the image properly, the alt text will appear as a substitute to the image. This is especially true when the browser isn’t able to load the image because it is too heavy. The goal of putting alt text is minimizing the likelihood of bounce rate even when the images cannot load.
Here is how you can insert Alt text for your image
- Page Length, Load Time and Bounce Rate
While crawling through a post, a search engine takes various features into account. Longer posts are always favorable as long as they are optimized appropriately. For best results, each post can have 1,000 to 1,800 words. Your page load time needs to be as fast as possible. If it takes too long to load, users visiting your page will grow impatient and leave(exit from the page or website),which results in high bounce rate. Bounce rate also relies heavily on the relevance of the content you post like If the users are not finding the content they are looking for or cannot understand the communication they would tend to exit the page.
- Incorporate Social Media
The whole point of an infographic, around which its value revolves, is its high sharable rate. Social sharing buttons for various platforms like Facebook, Twitter, Instagram etc increases the visibility and reach to a much wider audience and improves the chances for it to go viral. The more the shares, the higher will be your ranking.
- Embed Code
Along with the infographic, make sure to include an embedded code with an appropriate call to action. Firstly, this will make it easier for users to use it correctly on their own platform. Secondly, the code would include a link back to your own site so that traffic from other websites would trickle down to your site with the help of the code. For Example,
Your infographics posts need not be too much trouble, since it is very easy to make them count once you know how to go about it. An infographic is just an image and the above mentioned pointers can go a long way in helping you make sure that the post gets maximum visibility. With quality optimization, you can make sure that the post gets relevant shares at relevant platforms and draws back traffic to your own web-page.