The good folks at BrightLocal did a local consumer survey on how consumers perceive businesses based on their online reviews. Read on to see some of this years’ statistics and how you can benefit from them.
84% consumers trust online reviews as much as personal recommendations
70% of the consumers will leave a review if they are asked to.
74% of consumers say that positive reviews make them trust a local business
91% of consumers now actively read online business reviews
What do these findings mean to you?
These statistics show that an increasing number of people are looking for reviews online– which is encouraging for businesses who have a positive online reputation.
It also appears that Google is placing more emphasis on reviews and ratings. Google recently took the step to reference reviews and ratings from third-party review sites within the Panel, alongside reviews from Google My Business/Google+ pages.
To build your online reputation:
Setup your NAP – Name, Address, and Phone information as an HTML crawl-able code on your business site. The most common place for NAP is the footer or the header.(NowFloats does this for your biz site automatically when you upload your details. To know how, click here)
63% of consumers use a search engine to find online reviews. This means setting up a Google+ account for your business is important for your consumers to review you online.
37% of consumers go directly to a review site to find/read online reviews. If you do not have a page on your website featuring reviews, now is the time to set it up. You can set up an extra page on your NowFloats business site using the manage portal.