Search Engines function as the major method of navigation for most internet users. The text that a user enters into the search box assumes utmost importance. If the content on your website uses those keywords suitably and they are appropriately placed, the search engine can easily find them. Search Engine Optimization (SEO) is the process of optimizing your website so that it’s visibility through search engines increases. The goal is to generate content in such a way that more and more people willfully visit your page via search engine results and create organic traffic.
Therefore, your website will naturally be considered more relevant and it’ll have a higher visibility ranking for a particular search engine. Here are 7 important functions that will go a long way in giving you awesome SEO results.
- Target Audience and Users
The first major task while performing SEO is to keep your users at the forefront and follow every other step within the range that it sets. Instead of shooting arrows in the dark and getting lost in guesswork, do a research of what is the nature of demands in the market and how can your business serve it. For this you need to set a demarcated profile of your target users. Who makes up most part of your audience? What are their needs? Why should they visit your page? These are the prime questions that you need to consider before you start.
- In-depth Research
Identifying the group of keywords and keyword phrases is the first step of research. Keep in mind both the factors of ‘high usage by users’ and also the ‘competition within the search engines’ that can provide you with keywords that have low competition but high usage and in which you can pour your resources. Google Keyword Planner can come to your aid here. It suggests words relating to your query that are currently trending or have historically trended. Further, it is a good move to do a Competition Analysis where you compare the subject site with the top few competitive sites in the field and get an idea of the rankings and then to chart out a development strategy for the website based on your findings.
- Traffic Monitoring
Keep active tabs on the site’s traffic information and record the change in statistics. The areas to keep in mind are: how are the search engines interacting with the website in question? What keywords are working and how well? What is the popular or unpopular content, for example, what kind of content is driving people towards or away from your webpage? All your marketing decisions should be based on how these questions are answered. Accordingly, set targets for SEO to achieve particular business goals for the site. It’s a constant process of continuous research and updating. The findings of the report each time directs the way that the SEO strategy is altered for the best favorable results.
- Content Quality
For SEO, content is the KING. Quality and volume both contribute well towards a successful web portal. Good quality content is like a good host that keeps the users and visitors to stay on and to come back to your site. Search engines feed on content too. The more information you have in your site, the more will there be for the search engine to store about your business, and the higher your ranking will go.
- Page Optimization
After content, this is the most important aspect of creating a successful website. Search engines follow text trails, they cannot read images. The navigation structure of your site should be completely text based and not dependent on images. The first piece of content, the title or the heading, catches notice first and needs to contain a part or whole of the target phrase (keyword-ed phrase) besides the company name and related information. You need to ensure that the keywords are sprinkled throughout the page’s content. With respect to the overall word density, keywords should compose about 1%-3.5%. Formatting tools like font sizes and bold/underline can be used for emphasis and grabbing attention. A Site Map is another important feature which includes a clearly positioned and visible list of links to the various important sub-pages on your site. It makes sure that when the search engine is moving through the site’s content, all the relevant pages and the information on it is documented and indexed.
- In-Bound Link Building
When your content is shared or mentioned on other social media sites, it increases the quality points for your website and rewards it with a higher rank. One way to achieve this is to have active accounts over a range of social media platforms and publishing high quality content regularly. You can share links to divert this traffic back to your main website. The search engine boosts your ranking up the SERP when your web-page’s links are found embedded on other popular pages. You can replace dead links on Wikipedia pages with your own links and edit the content accordingly. Make sure that the Wikipedia pages that you are posting your webpage’s links on, are particularly relevant to your own website’s content.
- Analysis and Updates
SEO is an ongoing process. Search Engines keep changing their algorithms for calculating the relevance of a webpage. To stay on top of it, you need to keep tabs on the webpage analytics of views, links, comments, shares, etc. to assess what content and strategy is working for you and to what extent.
Older SEO content and its position need to be analyzed, reconsidered and updated according to the requirements of the market. A good SEO involves continuous re-optimization and updates to hold its rank and enhance visibility and traffic.