Successful businesses meet user expectations through appropriate placement of relevant results. Brand loyalty among potential customers is intensified through local discovery, which acts as a distinct leverage in terms of accessibility. Achieving a steady customer base through location-based marketing is profoundly impactful in the long run.
Unravelling Local Discovery
- Better Search Engine Visibility: Google loves generating personalized results. Your Google account records your geographic location and search history to display relevant results. Here, locally optimized businesses win the game.
- Growth of Mobile and Wearable Devices: The advent of smartphones has revolutionised the way people use the internet. While the share of mobile-only users in the US alone has climbed over to 11.3 percent, the desktop-only population has drastically declined to just 10.6 percent in 2015. The shift in consumer behaviour needs to be embraced and acted upon judiciously. With the emergence of GPS-enabled devices such as Apple Watch and Samsung Gear, location-based discovery is truly indispensable.
- Cost-Effective and Accurate: Unlike other advertising mediums, there is a high return on investment in location-based marketing because local people reach to local businesses only when they need them. Make sure you are available to the customers looking out for you at the right time.
- Cut-Throat Competition: With the sudden spurt in the number of product and service based companies, it is quite tough to survive the brutal market competition. Local SEO enables better search engine visibility and thus guarantees more customers for your business.
Up Your Local SEO Game!
- Boost your Visibility: Create an awareness among prospective customers through a compelling online presence. Ensure that you are updating accurate business information across all social media platforms.
- Go Mobile: With a large proportion of customers shifting towards mobile, businesses need to realize the importance of mobile integration. Meet the mobile user expectations by correctly placing messages and notifications and designing a user-friendly interface.
- Generate Positive Reviews: Word of mouth convinces people across the globe. 92% of the consumers read online reviews before making a purchase. Generating positive reviews by loyal customers help businesses witness an influx of potential customers.
- Optimize your Content: Frequent business updates on the web enables better discovery among potential customers. Make sure you are designing content which is relevant to your business.
NowFloats enables businesses to get more customers through geographically tagged location specific Search Engine Optimization which facilitates an impactful online presence. RIA, or Relationship Intelligence Agent, is a NowFloats automated solution that helps businesses stay connected with customers through minimal manual intervention.
Organizations opting for Search Engine Optimization witness a significant surge in their revenues. Geographically-tagged businesses exhibit an increased level of customer satisfaction. Local SEO is a sound investment as the output generated plays a pivotal role in the growth of your business.